According to the Ministry of Information and Communications, in 2024, revenue of print and electronic newspapers is estimated to reach VND8,080 billion, down about 6.1% compared to 2023, of which advertising decreased by 5.6%.
Total revenue in 2024 of the Radio and Television Stations (except for the People's Public Security Television and Vietnam National Defense Television) will reach over VND 9,140 billion (over VND 11,939 billion in 2023). Of which, revenue from service activities will be over VND 6,631 billion, and revenue from advertising will be over VND 3,117 billion.
Regarding advertising activities, except for some stations such as VTV, Vinh Long, HTV,... most stations cannot fully exploit the advertising time/day on the program channel as permitted by the Advertising Law. Some stations, the advertising time on the channel is only a few minutes/day. Some stations in the Northern mountainous region, Central - Central Highlands, advertising revenue is low, under 1 billion VND/year. However, there are radio stations where the advertising time and revenue from radio advertising is higher than that from television advertising.
According to the Ministry of Information and Communications, the reason is that the strong development of 4.0 technology has created huge competitive pressure for the press. The circulation of printed newspapers and magazines has decreased sharply as readers have switched to reading news online for free or via social networks. 80% of the online advertising market share is focused on cross-border platforms such as YouTube, Facebook, TikTok (about more than 1 billion USD), the remaining 20% are e-newspapers and domestic online advertising businesses. In addition, news sites and social networking sites have also attracted, causing advertising revenue for press agencies to increasingly shrink.
According to the Ministry of Information and Communications, the country currently has 884 press agencies (812 newspapers, magazines and 72 radio and television stations). To date, 39% of print and electronic press agencies are self-sufficient in regular and investment expenditures or self-sufficient in regular expenditures; 36% are self-sufficient in part in regular expenditures and 25% of the budget is self-sufficient in regular expenditures.
For radio and television stations, self-insurance for regular and investment expenditures is 6.9%; 29.17% of stations self-insure regular expenditures and 63.93% of stations self-insure part of regular expenditures. Vietnam Television, in particular, has a special financial mechanism like an enterprise, so it has not approved the autonomy plan, but it still receives regular expenditures from the state budget for a number of tasks and projects.
