Instead of telling Tet stories with distant wishes, Nestlé chooses a close approach: Tet is created from the very moments that are happening. The idea of "Today's Tet Calendar" - a calendar with only one day as today - quickly created a wave of positive discussion on social networks, becoming a space for families to send each other simple but meaningful wishes.
Within the framework of the campaign, the photo contest "Wishlist right now - Pray for more than this moment together" has attracted thousands of entries. Very ordinary moments such as a reunion meal, a New Year's meeting, or just the presence of relatives and acquaintances are shared and create hundreds of thousands of discussions on social networks.
Simple happiness is reuniting with family, gathering together. I don't expect anything noble, I just hope the whole family is peaceful," shared Tran Thi Kim Yen. For many young people, the most precious thing about Tet is not the destination, but being with loved ones in that moment.
Contributing to spreading that spirit, Nestlé Vietnam's short film recreating the daily rhythm of families in the days leading up to Tet has attracted more than 126 million views on digital platforms. Not dramatic or climactic, the film chooses a gentle narration to emphasize a consistent message: there is no greater desire than being together, complete in every moment of the present.
Not only stopping at digital platforms, consumers can also directly experience this Tet spirit at Nestlé booths in Big C and Co.opmart systems, where interactive and design activities imbued with traditional spring colors are implemented until the end of February 13, 2026.
After 30 years of presence in Vietnam, Nestlé's familiar products have become a part of the Tet culinary culture of many families. Through the 2026 Tet campaign, Nestlé not only tells the story of the brand, but also affirms the role of the business in accompanying consumers to preserve the sustainable Tet values – where reunion, sharing and being together are still the most precious things.
