On February 22, the Department of Culture, Sports and Tourism of Dak Lak province informed that the unit had just issued an official dispatch proposing the selection and comments for the logo (symbol) design to identify the province's brand.
This process will take place from February 13 to 26 to summarize information, report and seek opinions from the Standing Committee of Dak Lak Provincial Party Committee for consideration, consensus and submission to the Provincial People's Committee for approval.
The final selection results will be awarded on March 10, 2026, to celebrate the 51st anniversary of the Buon Ma Thuot Victory and the 51st anniversary of the liberation of Phu Yen province (April 1, 1975).
Previously, functional agencies received 402 entries from 183 authors nationwide. Among them, there are 4 companies and 10 collective author groups. The organizing committee selected 5 logo designs for the final round.
Ms. Nguyen Thuy Phuong Hieu, Deputy Director of the Department of Culture, Sports and Tourism of Dak Lak province, commented: "The new logo must integrate the unity of administrative boundaries and population, and at the same time select the most typical representative images.
The reference and consulting points that we approach include the Vietnam Fine Arts Association, the Department of Fine Arts, Photography and Exhibition, the Provincial Literature and Arts Association, and local departments and branches of culture and many specialized agencies. All must ensure objectivity and honesty in evaluating and selecting entries" - Ms. Nguyen Thuy Phuong Hieu added.
According to Ms. Hieu, with 5 logo samples that have passed the preliminary examination, the unit proposed that the Provincial People's Committee give a policy for the cultural sector to send an official letter to relevant units for people to follow.
Through this, local people can grasp information and participate in contributing ideas to choose the most outstanding symbol. From there, move towards proposing the unified use as a provincial brand identity symbol in the near future.
After completing the administrative boundary merger and establishing a new Dak Lak province, it is required to immediately have a local brand identity set, especially a new symbol (logo), to replace the two old logo sets.
The faster this is implemented, the more effective it is because of its necessity to serve information and propaganda activities, foreign affairs promotion...
