MaxTouch Technology - for a sustainable mobility future

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With a complex combination of more than 200 raw materials and MaxTouch technology, Michelin extends tire life, increases grip, reduces fuel consumption and reduces CO2 emissions.

Top 100 Innovators in the World

With 11,910 active patents worldwide, Michelin is recognized by Clarivate TM as one of the “Top 100 Innovators in the World”.

“Michelin’s innovative power and expertise have profoundly changed the history of mobility. Today, these foundations enable us to meet new challenges in new areas and activities that change lives,” said Florent Menegaux, Chairman of the Michelin Group.

In 1891, the first removable tire was invented, followed by the radial tire in 1946 - which lasted two to four times longer than conventional tires, significantly improved safety and reduced fuel consumption. Innovations such as the VISION concept tire, a bio-based airless tire that connects and regenerates its tread surface to adapt to different terrains; or a tire made from 63% sustainable materials, introduced at Le Mans 2023.

Lan thu sau Michelin nhan giai Nha san xuat cua nam tai Trien lam cong nghe lop xe 2023 o Hanover, Duc. Anh: Michelin
Michelin has been awarded Manufacturer of the Year for the sixth time at the 2023 Tire Technology Show in Hanover, Germany. Photo: Michelin

MaxTouch technology meets diverse user needs

MaxTouch technology focuses on optimizing the contact area between the tire and the road. Even pressure distribution helps minimize uneven wear on the surface. The larger contact area between the tire and the road increases grip in slippery conditions or when cornering hard. The optimized tread design reduces rolling resistance. Tires with MaxTouch technology have a longer life than conventional tires, helping to save on tire replacement costs, reduce emissions and contribute to environmental protection.

Cong nghe MaxTouch ap dung tren lop Michelin Primacy SUV+. Anh: Michelin
MaxTouch technology applied on Michelin Primacy SUV+ tires. Photo: Michelin

MaxTouch technology is widely applied by Michelin on many different tire lines, flexible and effective to meet diverse usage needs. Users can check tire wear by observing the wear indicator. When the rubber reaches the mark's designated level, replace the tire.

Dau chi thi mon tren lop xe Michelin
Michelin tire wear indicator

About Michelin

Michelin is building a strategy to become the world's leading manufacturer of materials and experiences that change the quality of life. Based on its technological know-how in the field of polymer composites, Michelin not only innovates technology to create high-quality tires, but also creates components for practical applications in areas with high technological requirements such as: mobility, construction, aviation, low-carbon energy, and healthcare.

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