Lamborghini announces highest car sales in 60 years

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Lamborghini recently announced that it had successfully delivered 8,411 cars globally by the end of September, generating revenue of 2.43 billion euros.

Accordingly, the Italian luxury car manufacturer - Lamborghini, the company said it delivered 8,411 cars globally until the end of September 2024, generating revenue of 2.43 billion euros - an increase of 20.1% compared to the same period in 2023 and 678 million euros in operating profit. This is the best sales result in the more than 60-year history of this famous brand.

Lamborghini da giao 8.411 xe trong chin thang dau nam 2024, tuong duong voi doanh thu 3,95 ti do la va loi nhuan hoat dong la 1,1 ti do la. Anh: Drive Australia.
Lamborghini delivered 8,411 cars in the first nine months of 2024, equating to revenue of $3.95 billion and operating profit of $1.1 billion. Photo: Drive Australia.

The record sales were reportedly driven by high demand for Lamborghini's current hybrid range, with wait times for the Revuelto exceeding two years and production numbers for the 2025 Urus SE SUV all taken into account.

Lamborghini also said that its latest model, the plug-in hybrid V8 Temerario, had received "very positive feedback from the public" when official orders began in September 2024.

Additionally, in Australia, Lamborghini sales have increased in 2024, with deliveries up 26.4% for the brand to the end of October. These figures are expected to increase further in the coming years.

Francesco Scardaoni, Lamborghini Asia Pacific Director, said: "The Temerario model will likely be available in Australia in the first half of 2026. Meanwhile, the Urus SE SUV is expected to be available in Australian showrooms at the end of the first quarter, between March and April 2025."

Temerario - mau xe ke nhiem Huracan su dung dong co V10 - co gia tu 614.000 do la truoc khi lan banh, trong khi Urus SE co gia khoi diem tu 457.834 do la. Anh: Lamborghini
The Temerario – the V10-powered successor to the Huracan – starts at $614,000 before on-road costs, while the Urus SE starts at $457,834. Photo: Lamborghini

The Temerario is the successor to the V10-powered Huracan – priced from $614,000 before on-roads, while the Urus SE starts at $457,834.

Despite the Revuelto backlog and strong public interest in the Temerario, the Urus has been Lamborghini's best-selling model globally since its launch in 2018. The spacious interior of the model is a major selling point for customers.

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