New generation Toyota Hilux and the balance problem in the pickup segment

Thanh Vũ |

Toyota Vietnam has just introduced the new generation Hilux (9th generation) to the domestic market.

Toyota Hilux 2026 is upgraded in chassis, steering system and safety technology in the context of the increasingly competitive mid-size pickup segment in Vietnam, with the presence of competitors such as Ford Ranger, Mitsubishi Triton and Isuzu D-Max.

In terms of design, Toyota Hilux 2026 continues to maintain a solid style, leaning towards practicality. The exterior is adjusted with a large grille and LED lighting system, but overall still retains the traditional pickup truck shape. This approach is different from the new generation Ford Ranger and Mitsubishi Triton, two models with a trend of modern design, more towards urban customers.

The 9th generation Hilux interior is improved in layout and equipment, with a 12.3-inch central screen, electronic handbrake and wireless charging. Compared to Isuzu D-Max, Hilux has an advantage in terms of comfort and display interface. However, in terms of space and user experience-oriented equipment, the Ford Ranger is still the most diversely equipped model in the segment.

In terms of operating capabilities, Toyota for the first time equipped the Hilux with an electric power steering system (EPS), replacing the previous hydraulic steering system. According to information from the company, this change helps improve steering capabilities at low speeds and reduce energy consumption. Meanwhile, Ford Ranger and Mitsubishi Triton have applied EPS from previous generations.

Hilux 2026 continues to use a 2.8L diesel engine, focusing on traction and durability. Toyota does not expand the engine option range like the Ford Ranger, which has many different configurations depending on the market. Hilux's approach is similar to Isuzu D-Max, as both models prioritize stability and long-term performance.

Regarding off-road capability, the Hilux 2026 is supplemented with a Multi-Terrain Select system, allowing adjustment of operating modes to suit each road surface condition. This equipment helps Hilux catch up with the general technology level of the segment, where Ford Ranger and Mitsubishi Triton have also deployed similar support systems.

The safety system is a notable upgrade with the Toyota Safety Sense package, including driving assist and active control features. According to announced specifications, the safety level of the Hilux 2026 is closer to competitors in the segment, although each specific equipment may vary depending on the version and market.

Overall, Toyota Hilux 2026 does not change its core philosophy but focuses on completing the foundational elements. Compared to Ford Ranger, Hilux has fewer engine and entertainment technology options; compared to Mitsubishi Triton, Hilux prioritizes load capacity and durability; and when compared to Isuzu D-Max, Hilux has an advantage in safety and comfort equipment according to announced specifications.

Thanh Vũ
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