After the Binh Ngo Lunar New Year holiday in 2026, workers returning to industrial parks in the Central region, with Da Nang being the focal point, has caused the affordable room market to fall into a state of room shortage.
In areas with a large concentration of labor around Hoa Khanh and Lien Chieu wards, the scarcity of accommodation is clearly visible. Mr. Nguyen Thanh Dung, Head of Self-managed Workers Group No. 1, said that all 18 boarding rooms managed by him are no longer vacant. Even when the old tenants have not moved, new groups of workers have proactively contacted and booked reservations through the introduction of colleagues. Despite increasing demand and existing inflationary pressure, landlords in this area still decided to maintain a stable rental price from 1 million to 1.5 million VND per month depending on the area and room amenities.
Ms. Dang Xuan Trang, a worker at Hoa Khanh industrial park, earns an average of about 7 million VND per month. Ms. Trang shared that having to pay for rent and expensive living expenses in urban areas is a big challenge when raising young children. Similarly, Ms. Nguyen Thi My Dung, a female environmental sanitation worker who has to work throughout Tet, also expressed her hope to soon access support policies for cheap apartments.
According to Mr. Nguyen Ha Nam, Director of the Department of Construction, by the end of 2025, the locality had put into use about 18,500 apartments, mostly from the state budget. However, the demand for buying houses in the Northern Da Nang area has increased sharply, but land funds and population targets are limited. Conversely, in the Southern region, although the assigned targets are very large and land funds are ready, attracting buyers is difficult because land plot prices in this area are still low.
In 2026, Da Nang city has set a target to complete nearly 5,000 social housing apartments. To achieve this plan, the construction industry is committed to promoting administrative reform, putting social housing projects into priority processing groups to minimize the time from appraisal to licensing and land allocation. The city has also reviewed 46 land plots with a total area of 134 hectares, meeting the conditions to deploy more than 42,000 apartments from now to 2030, and at the same time proposed to allocate public investment capital to complete technical infrastructure connecting around the projects.
Right in the first quarter of 2026, Da Nang has announced the receipt of hundreds of applications for renting and buying social housing. The Ecohome Hoa Hiep project located in Hai Van and Lien Chieu wards announced the receipt of applications to buy nearly 400 apartments with synchronous infrastructure and large green space. The social housing project in Hoa Khanh Industrial Park opens for sale social housing with prices ranging from 238 million VND to nearly 500 million VND per apartment. These sales openings directly target workers with incomes below 20 million VND per month. This is an opportunity to own a house for those who have never enjoyed land support policies in the locality.
