On the afternoon of October 16, the Vietnam Association of Realtors (VARS) announced a report on the Vietnamese real estate market in the third quarter of 2025 with the theme: "IDentifying inadequacies and solutions for the new development stage".
According to VARS's report, in the third quarter of 2025, Hanoi will continue to lead the country in terms of apartment price growth rate. Followed by Da Nang, while Ho Chi Minh City also recorded a significant increase. Compared to the original period, the average selling price of the projects increased by: Hanoi 96.2%, Da Nang 72.6% and Ho Chi Minh City 56.9%.
In the third quarter of 2025, the average selling price of apartments in Hanoi reached 78.9 million VND/m2, an increase of about 5% compared to the previous quarter. The increase is mainly due to investors continuing to open new phases of sale with higher adjusted prices.
In Ho Chi Minh City, the average selling price reached 81.6 million VND/m2; while in Da Nang it was 67.4 million VND/m2, an increase of about 7% compared to the previous quarter. In the period of 20192025, the rate of apartment price increase in Da Nang is outstanding, about 1.6 times higher than in Ho Chi Minh City thanks to the appearance of many new projects with high offering prices, establishing a new price level for the market.
The selling price of primary apartments in the third quarter also fluctuated strongly, with an average of newly opened projects priced at about 78 million VND/m2. Notably, more than 30% of new supply is priced from 100 million VND/m2 or more.
In Hanoi alone, the average primary apartment price reached 95 million VND/m2, with more than 43% of new supply priced at over 120 million VND/m2. In Ho Chi Minh City, the average primary price reached 91 million VND/m2, lower thanks to the supply from the suburbs with a significantly lower price level.
VARS explains that in Hanoi, the sharp increase in primary prices has caused the whole market to increase in the context that many people consider real estate as an investment channel to prevent inflation. In the secondary market, apartment prices are increasing every day, many projects have recorded an increase of several hundred million to billions of VND in a short time, especially projects located in synchronous urban areas.
In Ho Chi Minh City, the price increase is widespread in projects with complete legal documents, synchronous infrastructure and reasonable prices. At the end of the third quarter, a strong wave of investment from investors in the North, especially from Hanoi, caused many projects to " scene waves", some recorded an increase of 5% in just one week.
Secondary transactions are bustling due to high primary prices and mainly future-formed products, buyers are switching to transferred goods. However, the actual transaction volume is not large due to limited supply in the secondary market. Most of the real owners do not want to sell, while investors are holding goods expecting prices to continue to increase.
VARS experts commented: Real estate prices will continue to increase as cheap capital continues to be pumped into the economy, boosting investment demand while supply is still limited. The scarcity of land funds and the sharp increase in land and material costs have forced investors to maintain a high-end segment development strategy to ensure profits. This segment is still well absorbed thanks to the group of customers with financial capacity and a long-term accumulation trend".
Also in the third quarter of 2025, the selling price of villas, townhouses, and townhouses ranges from VND50400 million/m2, most of the projects opened for sale increased by 5 10% compared to the previous period. The selling price of low-rise products continued to increase by 1015% compared to the same period last year in the context of scarce supply and escalating prices of high-rise apartments, causing part of the investment capital to shift to the low-rise segment. Hanoi recorded the strongest increase, especially in projects with a price base of less than 200 million VND/m2.
