Data from the technology platform Batdongsan. com. vn shows that the market operates according to a familiar rule: real estate search demand decreases during the Lunar New Year, then surges back as soon as the holiday ends. By the end of February 2026, the level of interest has approached the threshold in mid-December 2025.
However, from the second week after Tet, the recovery momentum shows signs of slowing down. The main reason comes from the cautious psychology of buyers in the face of macroeconomic fluctuations, especially pressure when lending interest rates tend to increase. This makes the decision-making process longer, especially in cases of using large financial leverage.
Notably, the market recorded a slight price adjustment in some types of real estate. In Hanoi, the average asking price of land plots in the first quarter of 2026 decreased by 4% compared to the end of 2025. In old Ho Chi Minh City, private house prices decreased by 2%.
This development shows that speculative products or those heavily dependent on loans are under pressure. Conversely, the segments serving real housing needs are less volatile and still maintain stable interest.
Despite being affected by capital costs and market sentiment, real estate search demand is still present, but has shifted to a clearer selective state.
In Ho Chi Minh City, the slight decrease in private house prices by about 2% has stimulated demand to return, with search volume increasing by 23% right after Tet, and apartment search volume also increasing by 36%. Meanwhile, in Hanoi, the apartment segment continues to be a bright spot when interest increases by about 30%.
In 2025, real estate search demand increased in localities with good development foundations in industry, infrastructure and tourism. For example, Da Nang increased by 29% compared to 2024, Hue increased by 21%, Bac Ninh increased by 17%, Khanh Hoa increased by 15% or Hai Phong increased by 13%, showing the expansion of new growth poles.
This reality shows that the demand for real estate owned by Vietnamese people is still present, even in the context of the market facing many challenges. However, from demand to transaction decisions is still a gap that needs to be considered more carefully.
As the market enters a difficult liquidity phase, buyers become increasingly demanding with information. Instead of mass access, reliable and verified data sources are often prioritized.
News posts belonging to the "Verified News" group have a viewership 1.8 times higher and a contact rate 2.4 times higher than regular news. Transparency is becoming one of the top important criteria in the decision-making process.
Overall, Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan. com. vn assessed: "The real estate market at the beginning of 2026 is shifting to a stable, selective state. Prices are no longer hot but are starting to adjust, especially in speculative segments. Meanwhile, demand is still maintained but becomes more cautious, focusing on products serving real estate and areas with clear economic foundations.
