The land plot market has recorded strong price increases in many areas recently, especially in the suburbs of Hanoi and neighboring provinces. However, entering the first months of 2026, market liquidity began to slow down as transaction volume and level of interest decreased significantly compared to the previous period.
Data from Batdongsan. com. vn shows that in the first quarter of 2026, the level of interest in land plots in both Hanoi and Ho Chi Minh City decreased compared to the end of 2025. In which, the Ho Chi Minh City area (old) decreased by about 5%, while Hanoi decreased more sharply, by about 23%. Although demand weakened, the average asking price remained high. In Hanoi alone, the average land plot price reached about 81 million VND/m2, almost unchanged compared to the previous quarter but still higher than the same period in 2025.
Market developments in the first quarter of 2026 show clear differentiation. Most areas are still in a state of slow trading, low liquidity, but in some places, localized price increases continue to appear.
The Q1/2026 report of the Ministry of Construction shows that project land plot prices on the secondary market in most localities are basically stable compared to the previous quarter. Only some areas recorded slight increases, mainly focusing on products with complete legal status, convenient locations and good quality. In which, Khanh Hoa increased by about 2%, while Da Nang and Dong Nai increased by over 1%.
In Hanoi, many projects still maintain high price levels such as Melorita Hoa Lac about 24.1 million VND/m2; Thanh Ha Muong Thanh about 126.6 million VND/m2; Cienco 5 Me Linh urban area about 59 million VND/m2; Minh Giang Dam Va urban area about 30 million VND/m2.
In Ho Chi Minh City, land plot prices at some projects are also high such as Gia Hoa Residential Area about 122.6 million VND/m2; Long Thuan Residential Area about 57.3 million VND/m2; Golden Center City about 16.5 million VND/m2; Duc Phat Residential Area about 38.7 million VND/m2.
In the Central region - a region that is recording a level of recovery interest - land plot prices in Nam Hoa Xuan Urban Area (Da Nang) are about 65 million VND/m2; Phu My An Urban Area is about 58 million VND/m2; Dien Nam - Dien Ngoc is about 29.5 million VND/m2. Meanwhile, in Quang Ninh, some projects such as Lideco Bai Muoi have an average price of about 47.7 million VND/m2, while Ban Mai Villas Bai Chay is about 45.1 million VND/m2.
Despite the phenomenon of localized price increases, the increase in general is not large and not enough to form a new upward cycle throughout the market. Prices mainly increased in the group of products that are assessed to have a good location and clear legal status, while most of the remaining products are still trading slowly.
In the context of the price level being pushed up after a period of hot increase, many investors expecting short-term "surfing" are facing difficulties as liquidity declines.
Sharing with Lao Dong, Mr. Nguyen Van Long (38 years old, Cau Giay, Hanoi) said that at the end of November 2025, he bought a land plot in the Duong Lieu area (former Hoai Duc) for more than 5 billion VND. At that time, this area was promoted by brokers as having a strong price increase potential thanks to benefiting from Ring Road 4.
However, after many months of selling, Mr. Long said that there were almost no customers asking to buy even though they only offered the original price. "I think the market will increase, so I buy to surf the wave. But now investors are starting to be more cautious, and real buyers find it difficult to accept too high prices," Mr. Long said.
Similarly, Ms. Le Minh Tam (36 years old, Tay Ho, Hanoi) has also not been able to sell off after buying a land plot in Van Giang (Hung Yen) in 2025 for 3.5 billion VND.
According to Ms. Tam, at the time of spending money, land prices in the area had increased by more than 30% compared to the beginning of last year. Expecting the market to continue to rise in the short term made her decide to invest, but after a period of hot increase, prices began to stagnate, and transactions decreased sharply, making transfer difficult. "Now it is very difficult to resell at the right price you bought. If you need to sell quickly, you almost have to reduce the price," Ms. Tam shared.
