Data from the technology platform Batdongsan. com. vn shows that the market operates according to a familiar rule when real estate search demand decreases during the Lunar New Year, then surges back as soon as the holiday ends. By the end of February 2026, the level of interest has approached the threshold in mid-December 2025.
However, from the second week after Tet, the recovery momentum shows signs of slowing down. The main reason comes from the cautious psychology of buyers in the face of macroeconomic fluctuations, especially pressure when lending interest rates tend to increase. This makes the decision-making process longer, especially in cases of using large financial leverage.
Notably, the market recorded a slight price adjustment in some types of real estate. In Hanoi, the average asking price of land plots in the first quarter of 2026 decreased by 4% compared to the end of 2025. In old Ho Chi Minh City, private house prices decreased by 2%.
Dr. Nguyen Van Dinh - Vice Chairman of the Vietnam Real Estate Association assessed that in the context of slower transactions, the reaction of investors shows remarkable flexibility. Many projects have quickly adjusted sales policies in the direction of stronger support for customers. If previously, preferential programs usually only stopped at a 2-3 year grace period, now many projects have appeared extending the support period to 3-5 years. This is a significant change, helping to reduce financial pressure in the early stages for buyers, especially when interest rates have not shown clear signs of cooling down.
Not only extending the grace period, investors also implement many interest rate support policies, extending payment schedules, and sharing capital costs with customers. These moves are not only aimed at stimulating demand, but also demonstrate rapid adaptation to the new market context. This can be seen as a market self-adjustment mechanism, when businesses are forced to change to maintain liquidity and product attractiveness.
Leaders of the Vietnam Real Estate Association believe that one of the clearest changes in the current market is the shift in investor behavior. Short-term speculative demand is decreasing sharply, while long-term investment demand and real housing demand are increasing significantly.
This trend reflects changes in the economy and macroeconomic management efficiency, as market confidence is strengthened and cash flow becomes more cautious. Instead of seeking quick profits from "surfing", investors are prioritizing products with real-use value, high stability and sustainable growth potential.
Along with that, product selection criteria are also changing. Investors and homebuyers are increasingly turning to projects with synchronous infrastructure, quality living space, full amenities and approaching international standards.
Mr. Dinh said that the market is seeing many price zones, that is, new projects have more competitive prices, more suitable for the affordability of buyers. This is an active strategy of investors to re-establish a price level and increase competitiveness.
