The event brings together more than 300 leaders, leading experts and major global brands in the field of luxury real estate and hotels such as Marriott International, Accor, The Ascott, IHG, Four Seasons, Rosewood, Hilton, Mandarin Oriental...
At the key discussion session "Spotlight on Vietnam", Ms. Thi Anh Dao, Marketing Director of Masterise Group, will represent the brand to share the pioneering journey of creating international branded living standards in Vietnam, the strategy of expanding the concept of branded real estate in the Vietnamese market, and the sustainable commitment of Masterise Homes in creating worthy living experiences for the elite community.
Branded Residences Forum Asia 2025 organized by The Bench and C9 Hotelworks, brings a space for in-depth dialogue between developers, operators, international brands and consultants and designers from Europe, the Middle East and Asia - Pacific. The forum focuses on analyzing global trends, brand linkage strategies, as well as development potential in emerging markets.
In the context of the global branded residentices market having grown by more than 176% since 2014 and expected to continue expanding by 2030, Vietnam is emerging as a bright spot in Asia. With the appearance of Masterise Homes - a pioneer in creating iconic branded apartment buildings such as Grand Marina, Saigon, The Rivus or The Grand, Hanoi, the branded real estate model in Vietnam is showing strong development potential with increasingly improved living standards.
Masterise Homes' presence at the forum is not only an affirmation of its pioneering position on the regional branded real estate map, but also a strategic step forward to expand international connections, opening new trends for the branded real estate market in Vietnam.
