With outstanding achievements, Masterise has affirmed its capacity and position as an international real estate developer with classy projects, bringing worthy experiences to customers and creating different and sustainable values in the market.
Continuously introduce new projects to the market
In the fourth quarter of 2024 alone, Masterise has continuously launched new projects under the Masteri Collection and Lumiere series in Hanoi and Ho Chi Minh City, contributing to the excitement and improvement of supply for the real estate market to develop stably.
If Masteri Grand Avenue is the only Masteri Collection project at Global Gate (Hanoi) with the highlight of a privileged ecosystem including 35 outdoor utilities and 14 indoor utility complexes, then the Masteri Grand View duo is the first Masteri Collection project launched at the new center of The Global City (HCMC), bringing a trendy lifestyle, inheriting all the values from the completed infrastructure and international standard utility system of this urban area.
Also in the fourth quarter of 2024, Masteri Lakeside marked the completion of the Masteri Collection at Ocean Park 1 (Hanoi) with 3 values, 8 connections and 32 privileges, aiming to bring an inspiring lifestyle to residents.
With the Lumiere series, Masterise officially launched Lumiere SpringBay - a pioneering high-rise project in the heart of Ocean Park 2 - where residents experience international living standards through sophisticated design space, exclusive "humanistic" utility systems and high-end international handover standards.
In the third quarter of 2024, Masterise will bring The Centric project - a symbol of "commerce - entertainment - culture" - to the center of the port city of Hai Phong. With the limited edition Shoptique model, appearing for the first time in Vietnam, the project is at the forefront of the planning of the future city of Thuy Nguyen, along with the city's key infrastructure projects such as the Political - Administrative Center and the Conference - Performance Center, shaping a potential "axis of prosperity" in this area.
Along with existing and developing projects, by the end of 2024, international real estate developer Masterise will add nearly 10,000 products, contributing to quenching the thirst in the real estate market from North to South, creating excitement for the market.
Accelerate and complete projects on schedule
In addition to continuously launching new projects to supplement market supply, Masteri's current projects are also accelerating and completing construction progress according to commitments to customers.
The most prominent is The Global City - the first urban complex project of Masterise Homes - has completed the SOHO commercial townhouse subdivision and handed it over to customers, attracting residents to live and a series of merchants to participate in business.
In branded real estate projects, villas and buildings are gradually being completed. Operation work is also being urgently carried out to hand over to the owners soon. Specifically, the SEA building at the Grand Marina Saigon complex - the only tower owning the Marriott and JW Marriott branded apartments - has entered the final inspection stage. The handover and acceptance process by JW Marriott is carefully prepared so that the building is ready to operate and welcome residents in early 2025.
Affirming legal capacity and creating new values
Not only affirming its reputation in developing and handing over quality apartments on time to residents in projects, Masterise has also been increasingly trusted when continuously handing over pink books in recent times. Residents in projects continuously receive pink books including the Lake building at the Grand Marina, Saigon branded real estate complex; Lumiere riverside project, SOHO townhouses at The Global City urban area.
This not only ensures the full legal ownership of the homeowner, but also affirms the solid legality and value of the project, as well as the reputation of the project developer.
In addition, with the high-class facilities and professional services from the Masterise Property Management team, the community of residents in the projects is cared for and their quality of life is improved. Projects developed by Masterise are not only a place to live, but also a peaceful place where every member wants to return to and relax.
Not stopping at project development, Masterise accompanies strategic partner Techcombank to deploy solutions to create more opportunities for customers to use reasonable financial leverage, own their dream home as well as increase their assets. In marketing activities, Masterise also continuously creates new and different experiences to help customers feel the international lifestyle at each project.
Creating a strong impression and resonance in the fourth quarter was the series of activities Opening the Street - Opening the Festival when opening the Art Ave street at SOHO and The Global Celebration festival at The Global City urban area. The series of activities attracted tens of thousands of people to participate in art, music and shopping activities. In particular, the city's people experienced a unique countdown festival welcoming 2025 with the Global Stage, setting a record for the largest LED cube stage in Vietnam.
With continuous efforts, Masterise and its partners were honored in the Top 100 Best Workplaces in Vietnam 2024 - large enterprises; for the 4th time honored in the Top 10 Strong Brands - Green Development and Outstanding Real Estate Developer. At the same time, The Global City project also received the Outstanding Green Real Estate Project award, at the "Outstanding Real Estate of Vietnam 2024" award ceremony.
The market is forecast to enter a new development cycle, requiring businesses like Masterise to not only focus on developing internal capacity, but more importantly, have a strategic vision and commit to sustainable value in the new period. Thereby, businesses can lead and contribute to promoting the market to develop stably, strongly and bring many living values to customers.
