Expected growth
Entering 2025, the real estate market in Ho Chi Minh City is on the rise after the adjustment cycle lasts from 2022 to 2024. However, instead of mass development, the current main trend is streamlined and selective. Investors only launch products with solid legal, synchronous planning and meet the real needs.
At the seminar "Real Estate 2025 - Road to the new decade of growth" Ms. Duong Thuy Dung, CBRE Vietnam High -ranking Director, said that this year, Ho Chi Minh City will have about 8,000 - 9,000 units open for sale and 2026 will increase to 11,000 units.
Once a symbol of the modern urbanization process with Phu My Hung urban area, the South Saigon market has slowed down for a long time when the balance of development is inclined to the East. However, up to now, when Thu Duc city has nearly completed the plan and moved to the exploitation stage, the investment capital flows are moving back to the south - where there is still a lot of room growth and the price has not been pushed too high, the infrastructure has been developed synchronously and complete.
Since 2023, Ho Chi Minh City has started to accelerate the investment in infrastructure for the South, notably expanding Nguyen Huu Tho Street, starting the construction of Thu Thiem 4, promoting Metro line No. 4, deploying 3 -storey intersection Nguyen Van Linh - Nguyen Huu Tho and studying Metro line in District 7 - Can Gio. In addition, Ben Luc - Long Thanh Expressway will also open 33 km before 30.4, bringing the total length of exploitation to more than 43 km, creating a direct connection between Nha Be and other key economic areas in the East - Southeast. This is the "activation" infrastructure chain of the entire ability to connect the region and internal area of the South, bringing this area out of the isolation for many years.
In 2024, the new Land Law officially took effect, opening a more transparent and open legal corridor for the real estate market. Improvements on the Land Law, Housing Law ... have directly removed the problems in a series of projects in Ho Chi Minh City, including the South Saigon area - where the "slow" pace because of the legal barrier for many years.
In early 2025, many commercial banks simultaneously reduced their home loan interest rates, especially with products to serve real needs, contributing to significant support for buyers, especially in urban areas with fast growing speed like the South.
Thanks to the increasingly improved macro -policy and infrastructure policy, the South Saigon Real Estate Market is gradually growing strongly with the guidance - becoming a remarkable bright spot on the investment map of Ho Chi Minh City in 2025, especially in the high -rise product line with a series of apartment projects that are restarted and launched to the market. However, in contrast to this excitement, the low -rise housing segment falls into a long time of scarcity, almost "absent" of new supply in many consecutive quarters.
As noted, in the last 2-3 years, this area has only a few low -rise projects that have been started, typically the L’Arcade project in Phu My Hung launched 37 commercial townhouses; Or Celesta Avenue - of Celesta City urban area also introduces 43 business houses to the market. Most of the remaining land funds are planned for high -rise or are in the process of reviewing and waiting for legal perfection.
Model project for the investment trend
In the context of growing real estate market but there are still many fluctuations, investors have long -term attachment to a long -term vision area, sustainable development strategy, strong financial potential and transparent legal always dominate.
One of the typical examples is Phu Long Real Estate Joint Stock Company - a real estate enterprise that created Dragon City South Saigon urban area, located on Nguyen Huu Tho street, becoming an integrated urban area with a general planning, synchronous utility system and stable real estate value over time. At the same time, this business also cooperates with Keppel Land to develop Celesta City - a modern smart urban model, fully integrating international utilities, contributing to enhancing the position of South Saigon on the real estate map of Ho Chi Minh City.
In 2025, this unit continued to introduce to the market of Essensia Parkway high -rise product lines - a subsequent component project in the South Saigon Essensia complex of Dragon City urban area. The project is located on the front of Nguyen Huu Tho Boulevard, perfectly connected to the center of Ho Chi Minh City in just 15 minutes of moving, adjacent to the model urban area of Phu My Hung, Metro line connecting District 7 - Can Gio and Metro Store No. 4.
Essensia Parkway, with a limited scale of only 74 villas and commercial townhouses, pioneered the standard Lux-Well living in South Saigon, meeting the needs of customers who yearn for an elite, sustainable and lasting living space at the same time.
This is a strategic step of Phu Long in the new period: focusing on developing high quality products, transparent legal, owning a prime location and potential for long -term price increase, bringing outstanding value to investors. The project also represents the trend of investment in selection, where investors prioritize "worth" products with sustainable value over time.
In particular, the project has just started construction at the end of March 3, marking an important step of the project, but also becomes a rare bright spot in the market in the first quarter of this year, bringing the expectation to restart the high quality low -rise residential supply in South Saigon - where is facing a serious shortage in this segment.
With the return of public investment, resonance and the involvement of reputable developers, South Saigon is gradually establishing the central position.
If 2025 is a hinge year, then projects like Essensia Parkway are "navigation signals" for a sustainable growth cycle - the investment place is not only a profitable choice, but also a lifestyle choice.
