The real estate market entered the first quarter of 2025 with clearer signs of recovery, with a series of activities to start projects and open for sale.
Notably, the return of affordable apartments in the Southern market is noteworthy. Many large enterprises simultaneously launched new projects, priced from only 1.5-3 billion VND in the markets neighboring Ho Chi Minh City, Binh Duong, Dong Nai and Long An.
Bcons Group has just launched the Bcons Solary project located in Tan Dong Hiep ward, Di An city, Binh Duong. The project has a scale of 4 towers with more than 2,660 apartments (for living and services) priced from 31 million VND/m2, equivalent to about 1.5 billion VND/apartment with 2 bedrooms. Bcons Solary is expected to open for sale in the second quarter and hand over the house in 2027.
Phu Dong Group is also opening for sale the Phu Dong Sky One project, priced from 35 million VND/m2, equivalent to 1.8 billion VND/unit. The investor also applies a policy of paying 10% (equivalent to 180 million VND) until receiving the house; support for a 30-year loan with a payment level of about 9 million VND per month.
In addition to the two projects above, this quarter the markets of Binh Duong, Long An and Dong Nai will also welcome a series of other affordable projects.
Meanwhile, in Ho Chi Minh City, the new supply to the market is mostly high -end segment or higher.The number of affordable housing projects is only counted on the fingers.
According to data from market research units, more than 76% of the new elementary supply for sale in the first 2 months of this year is the high -end apartment segment, the price is over 75 million VND/m2 in Ho Chi Minh City and over 40 million VND/m2 in Binh Duong.
Among the projects opened for sale in the first quarter of 2025, Happy One Sora project located in Linh Xuan ward, Thu Duc city, Ho Chi Minh City is a rare project with a price starting from 45.9 million VND/m2. The project investor, Van Xuan Group, hopes that the project will be suitable for people with average income. In particular, this project was announced to have a social housing fund.
In the high-end segment, in the South of Ho Chi Minh City, the Can Gio Coastal Urban Tourism Area project (commercial name is Vinhomes Green Paradise Can Gio) has been officially started by Vingroup Corporation after many years of waiting. This is considered a "super" project with a total area of over 2,800 hectares and a population of 230,000 people...
In addition, there are a number of other projects that are being launched for sale in the next phase. Notably, reporters' observations at some projects show that many investors are continuing to adjust selling prices.
For example, in Ho Chi Minh City, Gamuda Land's Eaton Park project was adjusted to increase in price by 10-20% in just a few months. The new basket of goods of this project was offered by the investor at 160 million VND/m2, an increase of 15-40 million compared to the end of 2024.
In the western area of Ho Chi Minh City, Gamuda Land also opened for sale the last 200 apartments in the Celadon City urban area, at the rate of 70-80 million VND/m2, an increase of 15-20% compared to previous sales stages.
In the southern area, the Khai Hoan Prime project was advertised by the investor in the final phase at about 55-60 million VND/m2, an increase of 10% compared to the previous sale.
According to a report from real estate consulting firm Cushman & Wakefield Vietnam, in the first quarter of 2025, primary apartment prices in Ho Chi Minh City increased by 28% compared to the previous quarter and 47% in the same period last year, averaging nearly VND120 million/m2.
According to data from the consulting and market research unit Knight Frank Vietnam, apartment prices in Ho Chi Minh City in the last quarter increased by 12% compared to the end of 2024, reaching an average of VND92 million/m2.
According to project investors, real estate prices depend on many factors such as implementation time, land price, construction cost, raw materials, etc. These costs have tended to increase in recent times, leading to an increase in housing prices. In addition, there is also a group of investors in the market who always want to achieve the maximum profit, up to 30-40%, so housing prices are pushed up.
Therefore, although supply has improved, in the first period of 2025, market liquidity will gradually weaken when buyers are still quite cautious.
