According to Anphabe Company, in the context of competition to attract high-quality human resources, "thirsty" for talent, promoting and protecting the business's brand is very important.
There are 7 principles that help businesses promote their brand and attract talent that can be applied immediately:
Looking back at myself
Make sure that what the business does/implements (and also what it does not) is what you want employees to follow.
Empowering employees
Businesses set clear goals and show employees a simple and easy-to-implement action path.
Targeting the right message
The more suitable the message is for a specific group of subjects, the greater its impact.
To make corporate culture shine
Not just talking about work. In the communication process, businesses should focus on people – their stories and emotions.
Create a spreading effect
To achieve amplified effectiveness, find creative ways to make more people talk about the wonderful culture of your company/business.
Taking advantage of visual elements
Prominent images, infographics, charts and videos can make the business's brand come alive.
Don't take on too much.
Focus and maintain sustainability on one platform, before expanding to another platform.
In addition, Anphabe Company believes that businesses should support employees to convey the brand story in a consistent and professional manner.
You can refer to the following approach: Building a startup course introducing 5 core principles when using social networks; strategic courses according to each platform, integrating real-life situations and specific application scenarios; centralized storage system for training materials and separate forums for Q&A/exchanges; regional, even global deployment programs - where employees learn from outside experts.
Another principle to pay attention to is that when implementing brand promotion, strong support from senior leadership will contribute to improving the priority and influence of the program.
In addition, people who follow the business's website are often very interested in career opportunities, so status updates with clear goals will be an effective and free way for interested experts to interact with the business's brand.
