One of the important factors that made Master Nguyen Thi Quynh Giao successful was innovation, daring to think, daring to do. She considers digital transformation an important driving force for BIDV Retail to break through.
Since 2020, she has oriented a comprehensive digitalization strategy, focusing on customers, while applying technology to improve operational experience and efficiency. After 5 years, BIDV has become a pioneer bank in digital finance in Vietnam. At the end of 2019, BIDV's digital customers had only reached about 4.5 million, and by 2025, they had exceeded 16 million customers, more than 3.5 times in 5 years. Digital channel transactions from below 40% in 2019, by 2025, will reach nearly 70% of total retail products and services. Income from digital banking, in 2019 was only a few trillion VND, by 2024 it reached 6.2 trillion VND. The business process is digitized, transaction costs are greatly reduced, bringing practical benefits to both customers and banks...
Another important factor that Master Nguyen Thi Quynh Giao focuses on is creating culture and developing the retail team. She always considers people as the decisive factor and culture as the spiritual foundation. BIDV retail bank is not only large in scale, but also strong in identity and team cohesion.
Master Nguyen Thi Quynh Giao aims to build "BIDV Retail Culture" - a unique identity, placing customers at the center, promoting discipline, dedication and creativity, creating a difference compared to the market. The retail staff will increase from about 10,000 staff at the end of 2019 to nearly 15,000 staff by 2025 - one of the largest retail teams in Vietnam. The special thing is that the average net income of each cadre has nearly doubled in 5 years, reflecting outstanding quality and efficiency. This activity has created an identity culture. Through emulation movements such as BIDV accompanies customers, Retail accelerates - breaks through success, the spirit of enthusiasm - passion - not afraid of difficulties - innovation becomes a unique mark, uniting the BIDV retail collective as a unified bloc.
Master Nguyen Thi Quynh Giao not only focuses her intelligence on expertise but also launched cultural, physical education and sports movements as well as community social security work to all cadres in the bloc to motivate and encourage the determination of cadres.
She is the initiator and leader of many charity activities, spreading the spirit of humanity throughout the BIDV system such as social security programs, building schools in mountainous areas, giving gifts to poor students, supporting flood victims, to the campaigns "Run for Green", "Excitation Box - Market of Love", contributing to nurturing the spirit of charity and social responsibility of bank staff.
