The mark of AI
According to Google, 2025 will mark a clear change in the way Vietnamese people approach and use AI technology. The search trend has witnessed a shift from What is AI? to queries about the features and uses of AI, typically How to make videos with AI or Create photos with AI. This shows that AI is gradually becoming a familiar tool, associated with the needs of creativity, learning and daily life of Vietnamese users.
This shift is clearly demonstrated in the topic Common trend, when keywords such as Gemini, Pixverse AI and Women in STEM industries all appeared in the leading group.
That trend is also clearly demonstrated in the recent e-Conomy SEA 2025 report, according to which Vietnam leads Southeast Asia in AI readiness, with 81% of users interacting with AI every day and 83% participating in learning and improving knowledge about AI.
More specifically, users proactively search for ways to apply AI in photo creation, with leading keywords such as Create Gemini photos, Create snowfall photos, Create Mid-Autumn Festival photos, Recycle old photos, Create polaroid photos, or Create playground photos.
Searching towards traditional - historical values and content rich in identity, national pride
In the context of technology reshaping the approach to information and entertainment, the search trend in 2025 shows that content produced in Vietnam has attracted significant attention.
Notably, the film industry when the film "Red Rain" appeared simultaneously in three charts "Common Trends", "Cinema (choreography)" and "Vietnamese Film", reflecting the great appeal of a work exploiting historical materials and national pride.
For the theme Concert, programs with a strong historical, traditional and national spirit imprint such as V Concert, Fatherland in My Heart and Vietnam in Me take the leading position. This shows that the audience not only comes to art programs as a form of entertainment, but also a space to connect, express patriotism and national pride in their own way.
In the theme "Song", songs with cultural - historical content such as "Bac Bling", "Con gi dep hon" and "Noi dau giua hoa" are among the most searched groups. This result shows that compositions close to the spiritual life of Vietnamese people continue to hold an important position
In addition, under the News topic, weather information is searched and updated regularly, with data related to Typhoon Wipha, Typhoon Kalmaegi, Typhoon Kajiki, Typhoon No. 10 and Typhoon No. 11 in the most searched group. Users are also closely following major social issues such as "provincial mergers", major sporting events such as "FIFA Club World Cup".
Google Search is not only an essential source of information updates, but also a platform to support users in building practical skills and digital capabilities in the context of technology playing an increasingly large role.
