In a recent conversation, Apple's leaders said they are ready to buy back the business to promote the AI development roadmap, and are "not limited by the size of the company" when considering the acquisition.
Since the beginning of the year, Apple has bought about 7 companies in many different fields, but none of the deals have been of great value.
Regarding Siri, a field expected to have a strong transformation thanks to AI, CEO Tim Cook only briefly shared that the development team is making positive progress in personalizing Siri. Although many people expect the upgrade to be revealed at WWDC 2025, some sources say that it will not be until the spring of 2026 that Siri will truly change its skin with new AI technology.
At this year's WWDC, Apple announced some features in the Apple Intelligence set, but experts say the company is still falling behind many other big rivals in the AI race.
This has sparked rumors that Apple may be looking to outside resources to keep up with the trend, with the name Perplexity being considered by Apple's internal community as a potential acquisition target.
