Google search may be entering a new era, where you no longer have to roll up dozens of links to find answers.
The experiment called Web Guide is now available on Search Labs, using artificial intelligence to organize search results by topic, helping users access information quickly and have more orientation.
Instead of returning to a long list of scattered websites, the Web Guide will classify user queries into clear subtopics, each topic comes with a concise summary created by AI, along with selected links from reliable sources such as YouTube, Reddit, or professional sites.
For example, when users search for way to start freelance work, the Web Guide can display groups such as platforms you should try, common rookie errors or effective work management tools.
The technology behind the Web Guide is the Gemini model, Google's new AI platform. Through a technique called "fan-out query", the tool will automatically create variations of the original question, to better understand the search purpose.
From there, it arranges the results into logical content groups, which can be expanded, helping users not get lost in the middle of the forest of linkages.
What makes Web Guide stand out from other AI tools is the way it maintains the neutrality of search.
Although there are some summaries created by AI, the tool still prioritizes bringing users to source data. Google also said that Web Guide only works in the Web tab, not interfering with the regular search experience, unless users proactively participate in the experiment in Search Labs.
In the context of AI increasingly reshaping the way we access information, Web Guide is not a chatbot, nor does it completely replace Google Search. Instead, it is a step towards a more organized search, especially useful for open-ended questions or in-depth learning requirements.
