Although it is a standard version, this year's iPhone 17 is equipped with many features that are only available on the Pro line such as a 120Hz scanning frequency screen, Always-On mode and 6.3-inch size on par with the Pro version.
The increase in production with the standard line shows that iPhone 17 Pro sales this year may be less than usual, thereby affecting Apple's gross profit margin and revenue in the quarter ended in September.
Initially, Apple allocated 25% of output to the standard iPhone 17, 10% to the iPhone Air, and 65% to the Pro and Pro Max duo, which always accounted for the largest sales.
The fact that iPhone 17 suddenly became the center of attention also shows the trend of users increasingly paying more attention to its real value instead of chasing the most premium features.
In the context of the global economy still having many fluctuations, prices accompanied by convincing improvements have made products a "safe" choice for the majority.
This also puts pressure on Apple to balance profit strategy and flexibility in response to market demand.
If Pro sales continue to stagnate, the company may have to reshape the role of the standard line, turning it into a "backbone" in the iPhone portfolio.
However, Apple is already famous for its ability to adjust quickly, thanks to which the company can turn challenges into opportunities to maintain its leading position.
The development of iPhone 17 sales in the coming months will be an important indicator that Apple is on the right track, or needs a new turning point in its product strategy.
