Responding to the 100-day peak period of implementing key tasks on digital transformation of Hanoi City, on August 22, Kim Lien ward organized live broadcasts to introduce and share traditional cuisine on social networking platforms.
At the broadcast, Mr. Dang Tran Phong, who has a family of many generations attached to the snail noodle cooking profession, shared about how to prepare traditional dishes, secrets passed down through generations and stories of preserving the profession in modern life.
According to him, each bowl of snail noodle soup is not simply a dish but also associated with the lifestyle and culinary culture of the people of Khuong Thuong village. Introducing the stories behind the dish helps viewers better understand the value of the traditional craft and those who are continuing to preserve the craft.
Following the livestream session, Ms. Pham Kieu Anh (19 years old, Kim Lien ward, Hanoi) said that this is a close promotion method, suitable for the information reception habits of young people.
This is a new way of promoting, helping traditional dishes reach more public, especially young audiences. Through livestreaming, I can understand more about the origin, story and characteristics of dishes associated with the locality. I think such close introduction forms will contribute to making traditional dishes rich in identity known, loved and preserved by many people, instead of gradually fading away in modern life" - Ms. Kieu Anh shared.
Not stopping at introduction, the broadcast also creates conditions for people to directly follow the processing method, learn about the product and order according to demand.
Ms. Pham Thi Van Anh (Kim Lien ward, Hanoi) said: "I think this is a very good model, we can both support traditional craft households and conveniently learn, choose and order familiar dishes. Through this, local dishes also have more opportunities to be known by many people.
Bringing traditional cuisine to livestream also shows how digital platforms are being used to promote the existing values of the locality. From agricultural products, OCOP products to specialties, cuisine, many products are being introduced directly on social networks, opening up more connection channels between professionals and consumers.
This is also a way to digitally transform into activities close to life, when technology is used to promote products, connect the community and contribute to spreading traditional cultural values to the general public.
