Benefits of UGC Game
The concept of UGC has appeared for more than 20 years, with many development steps from text, images, videos, to users being able to livestream directly via smartphones. Currently, the development is going further as users can create games themselves.
Many platforms, notably Roblox, have quickly grasped the trend of young people, to create maximum conditions for content creators, especially in gaming.
As of the end of 2024, Roblox recorded about 83 million users, with more than 74 billion hours of interaction per year. By the end of the first quarter of 2025, this figure had reached approximately 100 million active daily users.
Worldwide, there are currently nearly 3 million creators and more than 6 millionexperiences games that work well on the Roblox platform. Experiences is a concept on Roblox that defines user-generated products/experiences on this platform.
As of the end of the first quarter of 2025, Roblox has spent more than $1 billion on creators who create game experiences and upload them to platforms, similar to how YouTube pays YouTubers through ads.
Vietnam has more than 600 game content creators on Roblox, bringing in millions of USD in revenue. Some games created by Vietnamese people have caused a big stir. For example, the BDVN2 game reached more than 100 million visits, while TTD3 - Dancing game reached more than 1 billion visits. These figures show that user-generated UGC products are simple but have great appeal.
The problem of building a Vietnamese game creative community
Creating games on Roblox has many benefits, especially for big brands. To date, more than 500 global brands have implemented projects on Roblox, reaching nearly 6 billion interactions.
In Vietnam, Roblox has cooperated with VNG since August 2024. After 9 months of operation, the platform reached about 4.5 million daily users, with a growth rate of 16% per month. Vietnam is becoming one of the potential markets for the UGC gaming industry.
The goal of VNGGames and Roblox is to help the Vietnamese creative community create competitive products in the global market. To achieve this, Roblox focuses on two main factors.
First, through partners, Roblox Studio strives to optimize for the Vietnamese creative community, by continuously updating new things, making communication easier, and using simpler programming languages. This tool has a lot of content contributed by the community, along with the support of AI to analyze in-depth data, making it easy for users to learn and develop games.
Second, in 2025 and 2026, VNGGames will focus on building a creative community in Vietnam. Activities include organizing events, seminars, and collaborating with educational institutions to create experiences for young people, especially children, helping to arouse the passion for content creation and developing strategic game products...
