Apple is expected to launch more than 15 new products in the second half of 2025, ranging from iPhone, Mac, iPad to Apple Watch and home appliances, according to MacRumors.
Notable among these is the iPhone 17 Series, including:
iPhone 17: The A18 design and chip are similar to the iPhone 16, but the screen is 6.3-inch larger. The 24 megapixel front camera is upgraded and can support 120Hz.
iPhone 17 Air: A completely new model with an ultra-thin and light design, 6.6-inch screen, A19 chip, RAM 12GB, single rear camera 48 megapixel, front camera 24 megapixel.
iPhone 17 Pro: The rear camera cluster is designed with a trio of 48 megapixel cameras, an aluminum frame, an A19 Pro chip, a 12GB RAM, and the ability to integrate a air conditioning system to improve heat conduction.
iPhone 17 Pro Max: Here are all the features of the iPhone 17 Pro, plus a slightly thicker design for a larger battery and longer battery life.
At the same time, Apple is expected to launch a major upgrade of devices using the M5 chip, such as the MacBook Pro 14′′/16,′′ iMac, Mac mini and iPad Pro running the M5 chip (or M5 Pro/Max). These products will be equipped with TSMC's third-generation 3 nm chip, significantly improving performance and battery saving compared to the current M4.
In accessories and wearables, the Apple Watch Ultra 3 is expected to be enhanced with 5G RedCap connectivity and blood pressure measurement sensors, while the AirPods Pro 3 will upgrade sound quality, better noise protection and integrate a powerful H3 chip.
In addition, Apple is likely to expand its portfolio of smart home appliances with at least two new products (HomePod mini or central controller), along with the Wi‐Fi/Bluetooth upgrade options integrated with chips developed by Apple.
Thus, Apple is preparing for a busy autumn, not only an annual update, but also a series of diverse product launches, meeting the needs of connection, entertainment, work and health care for users in the ecosystem.