This statistic was published by market research company Counterpoint Research on October 20. China and the US are Apple's two major markets, accounting for the majority of their iPhone sales. Therefore, the best-selling iPhone 17 here is of great significance to Apple.
Among the four iPhone versions, this year's basic iPhone 17 model has been well received, especially in China, where consumers are reacting positively to its attractive price.
Senior analyst Mengmeng Zhang said: "The iPhone 17 model is basically very attractive to consumers, bringing great value compared to the amount of money spent. Better chip, improved screen, more basic internal storage, upgraded Selfie cameras - all cost the same as last year's iPhone 16.
Buying this device is understandable, especially when you combine it with discount programs and vouchers. Simply put, it is extremely valuable compared to the amount spent, and Chinese consumers are praising Apple for that.
In the US, demand for the iPhone 17 Pro Max increased the most when the three major network operators increased the maximum subsidy to 10% ($100), reflecting the strategic shift to the super high-end customer segment in the US market.
" carrier communities here are looking to maximize lifetime value by converting large device subsidies into higher monthly service revenue over the years through 24 or 36-month sponsorship deals.
Focusing on Pro Max incentives has made super-high-end Apple devices more accessible to customers, promoting the trend of premiumization and strengthening the relationship between high-value customers and the Apple ecosystem.
Even the iPhone Air model is well received in China. The device was originally scheduled to launch on September 12, but had to postpone the launch date because Chinese carrier needed to get a government license for the device that only uses eSim.
On October 17, Apple officially announced the launch of pre-orders for iPhone Air in China. After just a few minutes, the first batch of iPhone Air was fully booked. The delivery time was even postponed from October 22 to 1-2 weeks later.
