EC orders Apple to drop location-based access blocking service

Văn Thắng |

The EC has ordered Apple to stop "geo-blocking" - the practice of restricting content based on a user's geographical location - on some of its services.

Accordingly, the European Commission (EC) has asked Apple to stop "geo-blocking" - the practice of restricting content based on users' geographic location - on Apple services such as the App Store, Apple Arcade, Music, iTunes Store, Books and Podcasts.

EC cho biet da xac dinh duoc mot so hanh vi chan dia ly co kha nang bi cam tren mot so dich vu truyen thong ma Apple cung cap. Anh: AFP
The EC said it had identified a number of potentially prohibitive geo-blocking practices on some of Apple's media services. Photo: AFP

The EC said it had identified a number of potentially prohibitive geo-blocking practices on some of Apple's media services.

In addition, the above commission also stated that it may have to apply enforcement measures by national regulatory agencies if Apple fails to address the above concerns.

EC Commissioner Margrethe Vestager said the Commission is stepping up its fight against geo-blocking, saying no company should discriminate against customers based on their nationality or place of residence.

According to the EC, tech giant Apple will have one month to propose commitments to address the identified geo-blocking behavior.

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