Unlike a product rumored to be the iPhone 17 Air aimed at a maximum thin and light design, the iPhone 17 Pro Max may sacrifice thinness in exchange for superior battery life. This is something that many users loyal to the Pro Max line have been looking forward to for many years.
Currently, the iPhone 16 Pro Max has impressive battery life, with the ability to play continuous videos up to 33 hours, far exceeding the 29-hour mark of the iPhone 15 Pro Max. This year, Apple is expected to take another step up the scale by thickening the device to contain a larger battery pack.
Some speculations even suggest that Apple will change the name of this year's Pro Max model to " iPhone 17 Ultra", reminiscent of the Apple Watch Ultra series, which is famous for its durability and long battery life.
With two clear options, maximum thin and light or super-huge batteries, Apple is showing a strategy to cater to many user needs in parallel.
If you love compactness, the iPhone 17 Air will be the ideal choice. If you really need a truly powerful iPhone, this year's iPhone 17 Pro Max is the answer.