The global smartphone market grew 3% by the first quarter of 2025, according to the preliminary results from Market Pulse Early Look of Market Research Company Counterpoint Research.
The decline in developed markets is offset by growth in China due to government allowances and continuous recovery in important emerging markets throughout Latin America, Asia -Pacific and Middle East and Africa.
Supported by launching iPhone 16E in a traditional quarter with continuous growth and expansion in non -core markets, Apple won the No. 1 position in the first quarter of 2025, despite the challenges facing in the largest markets.
While sales in the US, Europe and China either passed or decreased, Apple recorded a two -digit growth rate in Japan, India, the Middle East and Africa and Southeast Asia. This is the first time, Apple has conducted a market share of smartphones in the first quarter of the year.
Samsung followed Apple with 18% market share. Despite the slow start due to the late launch of the Galaxy S25 line, its sales have increased again after launching the top S25 line and new A series equipment. Samsung's sales growth two -digit in March. The market share of "Ultra" in S25's sales has increased.
Xiaomi continues to sell strongly, winning 14% of the market share. This is not only thanks to expanding to new markets but also thanks to significant growth in the domestic market, where this brand is being positioned as a more advanced brand thanks to the successful breakthrough of electric vehicles.
Vivo rises to rank 4th thanks to impressive sales in the Chinese market, as well as expanding to other areas. OPPO ranked fifth, sales growth in markets such as India, Latin America and Europe.
In addition to the top 5, Honor, Huawei and Motorola are growing rapidly and creating fierce competition globally. Huawei is the largest OEM (original equipment manufacturer) in China in the first quarter, while Honor and Motorola showed high growth in many markets outside China.
