Large purchasing power
iPhone 18 Pro and iPhone 18 Pro Max have created a great attraction, when officially opened for sale in Vietnam from the morning of September 18. According to data released by major systems such as TopZone, FPT Shop, ViettelStore, Minh Tuan Mobile, Di Dong Viet or CellphoneS, the number of pre-orders reached over 325,000 units, of which the rate of choosing iPhone Pro Max overwhelmingly compared to iPhone Pro, fluctuating in the range of 80%-20%.
Up to now, large systems are still actively delivering machines to customers who have pre-ordered.
According to Lao Dong data available as of the afternoon of September 20, TopZone delivered 20,000 units on the first day, CellphoneS delivered 10,000 units, FPT Shop delivered more than 3,000 units, Di Dong Viet delivered 8% -10% of the number of units from more than 32,000 deposits...
It is estimated that in the first days of opening for sale, the number of devices delivered to the market was tens of thousands of units. With prices for iPhone 18 Pro and iPhone 18 Pro Max 256 GB versions of 38.99 million VND and 41.99 million VND respectively, it is estimated that the amount of money the systems collected is thousands of billions of VND.
A prominent trend is that Vietnamese users prefer installments or old and new installments. Mr. Nguyen Nhu Thanh - Deputy Director of Apple's Sales, FPT Shop system said: "In the structure of completed orders on the first day, installments account for nearly 50%, old and new installments account for more than 10%. Users tend to choose 0% interest installment plans with long terms to balance finances, and at the same time combine old device recovery to optimize costs when upgrading to new iPhones.
Also according to Mr. Thanh, Vietnamese users tend to prioritize choosing the highest-end version, specifically iPhone 18 Pro Max, to optimize usage value and extend the device's life cycle. This also shows that the upgrade cycle of this customer group usually fluctuates around 3-4 years, instead of annual upgrades or after 2 years.
To better meet customer needs, many systems have had a series of preferential policies. For example, at Minh Tuan Mobile, they apply a installment program with the "3 no" standards, including: no interest, no additional fees and no prepayment requirements. Going along with that is on-site technical support service.
In particular, to accompany the trend of smart and economical consumption, the Old Revenue - Innovation program at Minh Tuan Mobile continues to be strongly invested with a refund rate of up to 88% of the current device value of customers.
At the Di Dong Viet system, out of the total pre-orders, the system recorded more than half of the deposit customers who needed to exchange their current devices for new iPhones. To meet the needs of equipment upgrades, in addition to the policy of collecting old devices at competitive prices, Di Dong Viet also implemented a price upgrade subsidy program, and at the same time applied Trade-in AI technology to the pricing stage, helping to shorten the processing time of old devices and support customers to upgrade faster and more conveniently. Previously, this system recorded more than 32,000 pre-orders.
iPhone 18 Pro Max will come continuously
Currently, many systems continue to receive additional deposits for hot color versions. Sharing with Lao Dong, a representative of CellphoneS system said that within 3 days after opening for sale, the system will pay off 100% of the orders received in the first batch as previously announced.
Customer demand for a few lines of machines has lasted until November this year. For customers who have deposited but have not yet taken the machine, the system has sent SMS messages and contacted to invite customers to take the machine. The order will be cancelled after 4:00 PM on the same day to give way to the next customers.
At FPT Shop, with the remaining iPhone 18 Pro Max orders, the delivery of the device is expected to be completed in the period from now until October.
According to shares from Minh Tuan Mobile, although the quantity of goods in the first shipment to Vietnam still has certain limitations compared to the explosive purchasing power from the market, they are actively working and closely coordinating with supply partners to ensure that subsequent shipments are brought in continuously.
