This device will compete directly with Apple Watch and other brands on the market. The project is actually a revived version of the plan that was cancelled by Meta in 2022.
Previously, Meta had planned to develop three watch models with integrated cameras, but it is likely that these versions will no longer be in the new product strategy.
The product may be launched with Meta's new generation of Ray-Ban smart glasses.
In the context of the increasingly heated smart wearable device race, Meta's restart of the smartwatch project shows its ambition to expand the hardware ecosystem, instead of just focusing on social networking platforms and virtual reality. If deeply integrated with Meta AI and devices such as smart glasses, smartwatches can become an important link in the strategy of building a seamless experience between the digital world and real life.
However, a significant challenge awaits Meta as the market already has big names like Apple with a tight ecosystem and loyal user files. The success of the new product will depend on the ability to create a clear difference in features, convenience and privacy - factors that are increasingly of concern to consumers. The competition between technology "giants" is therefore expected to enter a more fierce phase in the coming years.
