This type of advertising will be deployed from 2026, applying to packages with ads. Accordingly, the advertisement will appear between shows or when viewers press the stop button. The information was announced by Ms. Amy reinhard - Chairman of Netflix's advertising department - at a recent event for advertising partners.
The new feature uses AI to create real-time interactive advertising content, customized according to user behavior. This is the next step in the commercialization strategy of this online platform.
Last month, Netflix also tested AI-powered movie search in some regions, showing that they will not stop at advertising but will continue to leverage AI to expand business.
In this situation, users can consider canceling their subscriptions or upgrading to Standard or Premium plans to avoid advertising. However, with Netflix continuously increasing the price of ad-free packages, more and more people may have to return to the option of having advertisements even if they do not want them.
