Perplexity is launching a shopping feature to optimize the shopping experience through AI assistants, making product finding and booking easier and more personalized. This is a new step for the company in the AI- integrated commercial sector.
When the appropriate options are compiled, Perplexity displays them as product cards with pros, cons and related information extracted from reviews and shopping instructions.
This move shows that Perplexity is moving in a similar direction to ChatGPT's "shopping research" feature and new product suggestions in Google Search AI Mode.
Although promoted as a more personalized shopping method, AI platforms still rely on a familiar model: introducing products and receiving commissions when users buy.
In the long term, Perplexity wants to develop into a closed shopping solution where AI assistants can find and complete their purchases themselves.
The continuous appearance of AI-based shopping features from Perplexity, OpenAI or Google shows that a new race is taking shape - gaining the right to become the "gateway" for users to shop online.
As AI grasps more data about personal behavior and preferences, the line between search, consulting and transactions will gradually blur. The question is not only which platform is most convenient, but also who will control the flow of digital trade in the AI era, where algorithms can decide both the product and where to buy.
