Samsung is entering the smart glasses market with a joint AI glasses project with Google, Gentle Monster and Warby Parker, aiming to create a device that is both fashionable and integrates advanced AI.
This is considered a direct competitor to the popular Meta Ray-Ban AI glasses.
According to Samsung, the upcoming AI glasses will combine the sophisticated design of leading glasses brands with powerful AI capabilities.
The company emphasizes the goal of bringing a role-playing and intelligent experience, while also being suitable for everyday life.
This project is part of an expansion strategy to expand reality reality (XR) technology, with many elements of smart wearability being developed.
Samsung's glasses will be based on the Android XR platform, co-developed by Samsung, Google and Qualcomm and integrated with Google's Gemini AI, a multi-modal AI model that allows the device to understand voice, images and context data.
Thanks to that, users can access information, translation, navigation or make commands by gesture and voice in real time, while still maintaining a compact, fashionable design.
Samsung has not announced the official name or detailed technical specifications. However, industry sources say the company could launch its first version of the unscreened AI glasses in 2026, followed by a full-fledged AR version in 2027.
These devices are expected to compete with Meta's Ray- Ban Glass, combining Samsung's advanced hardware with Google's AI software, promising to be an attractive choice for technology and fashion users.
With the combination of high-end design and multi-purpose AI, Samsung's AI glasses promise to open a new chapter in the wearable device market, while posing a big challenge for Meta in the high-end smart glasses segment.
