contra contractor is a brand with a long history and is quite familiar to many Vietnamese people, especially the 7x and 8x generations. However, they have been absent from the Vietnamese market for quite a while and have only confirmed their comeback in the near future.
According to Lao Dong's research, in November 2025, Motorola will introduce a completely new generation of mobile devices in Vietnam, developed on a streamlined, efficient and personalized platform in user style.
The products are developed from in-depth research on needs and behavior, focusing on processing capabilities, stability and performance in many different conditions. The highlight of this product series is the 3 product lines razr, edge and moto g. Vietnam was chosen as an important market in Samsung's expansion strategy in Asia, thanks to the strong growth rate of the mobile industry and the rebound from the new generation of consumers.
contractor's expansion to the market in Vietnam has boosted the Vietnamese smartphone market, creating competition with competitors, and giving consumers more choices.
According to Statista, the Vietnamese smartphone market will have a revenue of more than 4.1 billion USD in 2025, with an annual growth rate of about 1.31% in the period from 2025-2030. Vietnam is considered one of the major smartphone markets in Asia with the number of smartphone users as of early 2025 being more than 79.8 million people.
According to Statista, Vietnamese people change their smartphones on average every 20 months, spending on personal technology is increasing rapidly in Southeast Asia. That makes many large companies pay great attention to developing the market in Vietnam.
For example, Apple has included Vietnam in the group of countries with the earliest iPhone 17 launch in the world. Samsung, Xiaomi, Oppo, Honor and Vivo all continuously introduce new smartphone models, from high-end to affordable in the Vietnamese market.
In addition to the race for AI (artificial intelligence), Motorola promises to make a difference in the Vietnamese market, with a commitment to sustainable development of 5G products, bringing a series of devices equipped with the ability to access 5G quickly spanning many price segments to help Vietnamese consumers access 5G quickly and effectively.
According to research firm Counterpoint Research, the 5G market share in the Vietnamese smartphone market will account for 50% in the second quarter of 2025. The number of 5G smartphones sold in Vietnam from April to June 2025 increased by 13% compared to the same period last year.
According to Counterpoint Research's forecast, with the launch of many 5G smartphone models in many different price segments, the application of 5G devices in Vietnam is expected to accelerate further. This promises to be a place where Motorola will compete strongly with rivals Apple, Samsung or Oppo.
