According to market research firm Counterpoint, global smartphone sales increased by 4% year-on-year in the third quarter of 2025, marking the strongest growth quarter since 2021 as most regions continued to recover.
Android has maintained its position as the global leading operating system in smartphone lines with a 79% market share, despite a 1% decrease compared to the third quarter of 2024 due to increasing competition.
Samsung's Galaxy Folding Screen Phone sales have exceeded expectations and early upgrades to some A-line models have helped limit the decline. Honor's growth across regions also supports Android's performance.
Statistics show that from July to September 2025, Android smartphone manufacturers will account for a high market share globally. Samsung leads with 19,9% market share, Xiaomi is third with 14%, Vivo is fourth with 9%, followed by Oppo (8%).
iOS smartphones accounted for 17% of global sales in the third quarter of 2025, up 1 percentage point compared to last year. The new iPhone 17 series has received better initial acceptance than expected globally, with significant growth in key markets such as the US, Japan and India. In addition, the old iPhone 16 series also attracted attention in India in festival promotions.
Global smartphone sales in the third quarter of 2025 according to the operating system have fundamental differences between major markets. In the US, the market share of Android devices (45%) and iOS (55%) is quite balanced.
In China, smartphone models using the HarmonyOS operating system will account for 18% of the market share in the third quarter of 2025, second behind Android (69%) and surpassing iOS (14%)
Meanwhile, in India, the market share of Android smartphones is up to 92%, surpassing iOS (8%).
