Market research company Counterpoint Research has just announced its forecast for the smartwatch market in 2025. Accordingly, the global factory output will increase by 7% compared to 2024.
In 2025, the global smartwatch market will have significant changes. Notably, the launch of new hardware and software features, the growing popularity of consumers for mid-range and high-end smartwatch models, along with the industry's growing focus on health-related functions.
China has emerged as the main growth driver of the global smartwatch market, with three of the top five brands coming from this country. The government subsidy program has encouraged upgrades, while Huawei, Xiaomi and Imoo have all boosted growth thanks to separate strategies to maintain consumer engageration.
Combined with rising incomes and strong local acceptance, these factors have helped China's market share increase from 25% in 2024 to an estimated 31% in 2025, said Counterpoint analyst Anshika Jain.
Huawei's smartwatch sales are expected to grow by 42% in 2025 compared to 2024. Apple is also expected to grow 12% this year.
Apple's smartwatch sales have previously fallen for seven consecutive quarters. But in the third quarter of 2025, the brand grew as their products such as the Watch SE 3, Watch Ultra 3 were well received.
In addition to Huawei and Apple, the global smartwatch market in 2025 also recorded bright spots from other brands such as Samsung, Xiaomi, Honor...
Commenting on the market outlook, expert David Naranjo said: In 2025, the smartwatch industry will stand out with a wave of innovation based on features, significantly improving the device's capabilities. Integrating artificial intelligence (AI), 5G support, satellite connectivity and the use of microLED screens are the most notable additions.
Even today's lower-priced models also offer an improved AI-based experience and health sensors to attract users who previously did not use basic smartwatches."
