This change is to open the door for those who do not have an Instagram account to quickly join the Threads platform - Meta's competitor with X ( Twitter) and Bluesky.
In addition, registering on Facebook can also affect the type of article and advertisement that users will be recommended for.
Registering for Threads with a Facebook account will unlock simultaneous performance features on Threads and Facebook, such as sharing login information for both apps. If you create a Threads profile on Facebook, we will combine your information on both platforms, Meta wrote in the support document.
Threads has previously encouraged users to build profiles by synchronizing information and followers from Instagram, a strategy that helps the platform grow quickly. However, this does not always bring a good experience, because many users who focus on interaction index on Instagram often post superficial text content with interactive sentences.
As a result, Threads users are often "flooded" with in-depth content, completely opposite to expectations for an X-like space, which was once outstanding for its sharpness in writing.
Of course, registering on Facebook also has its own risks as the platform is currently considered quite " chaos" with spam and poor quality content. However, it shows that Meta is gradually realizing that users want a different experience between Instagram and Threads.
