According to the forecast of data gathering and exploitation platform Metric.vn, in the fourth quarter of 2025, revenue on 4 major e-commerce platforms in Vietnam (Shopee, Lazada, TikTok and Tiki) is expected to reach 105,000 billion VND, with more than 1.069 million products sold, an increase of 1.35% and 8.14% respectively compared to the third quarter of this year.
According to experts, the growth momentum at the end of the year will be driven by major shopping programs such as 11.11, 12.12, year-end holidays. In addition, consumer demand will increase sharply in product groups such as electronics, household appliances, and fashion. In addition, the development of multi-platform sales channels, especially livestream and flash sale campaigns, also contributes to expanding the scale of orders.
To be able to complete the set goals, market experts have made many recommendations for sellers. Accordingly, product innovation, meeting year-end consumer trends including convenient, environmentally friendly products that are suitable for gift-giving, decoration, and personal care needs is the right thing to do.
In addition, the integration of technologies such as AI, chatbot, customer service apps to enhance user experience; increase personalized experience, research on age-based behavior; apply data, track market fluctuations in real time, forecast consumer demand... is also promoted.
For e-commerce platforms, to welcome the biggest shopping quarter of the year, they have created an attractive race from sales to technology applications.
With Meta's electronic platform, Facebook Affiliate Partnerships - a new toolkit will help content creators increase their income, promoting the experience from shopping for products on Facebook to direct shopping to a simpler and seamless way.
There is also an investment floor of 700 billion VND, equivalent to 25 million USD to bring a series of products from famous brands from Korea, China, Japan and a series of other European and American countries.
Or there is also a platform that takes advantage of the strengths of shoppertainment (shopping combined with entertainment), combined with large-scale livestream sales to create a boost on the occasion of November 11 and further beyond other major shopping in the final period of 2025.
