In the coming quarter, this platform will deploy new AI features to improve the experience of discovery and pairing.
This step is expected to bring a new breeze to single people who are feeling tired of "stroking" - manipulating once made Tinder's name and becoming a standard in the dating industry.
In the fourth quarter of financial statements, Match Group said that the proposal of a pair of managed pairs will help bring "more personalized and attractive" results.
Gary Swidler - Match Group's Financial Manager - shared with investors that the double -AI pairing feature will provide users with "other ways to connect, in addition to swipe operation".
However, he also emphasized that AI does not completely replace the method of swipe but only plays a complementary role.
In addition, the company also mentioned a tool that was previously released who was Photo Finder, supporting users to choose the most suitable avatar.
The addition of AI tools takes place in the context of Tinder and dating application industry are facing many difficulties. Last October, Tinder's monthly number of users decreased by 10% compared to the same period last year.
Betting on AI shows Tinder's efforts in re -imageing online dating experience, however, success or failure is still an open question. With the number of users falling, this application will need more than some new features to regain growth.
