Spotify has just launched a new feature that makes it easy for users to transfer playlists from other music streaming services to the Spotify library.
This is a step forward to attract users considering switching to a new platform, while affirming Spotify's position in the fierce competition of the global streaming market.
According to the announcement, Spotify has directly integrated the TuneMyMusic tool, a platform that supports transferring popular playlists to its mobile application.
This feature appears in the "Your Library" section. Users just need to scroll to the bottom of the page, select your Music Import, then connect to the music service they are using to start the data transfer process.
The important thing is that this process does not delete the playlist but only copies it to Spotify, helping users feel secure in using it in parallel or gradually moving to a new platform.
TuneMyMusic currently supports many services such as Apple Music, Amazon Music, Deezer, pandora, soundCloud, tidal, YouTube Music and more.
Spotify's competitors themselves are not left out of the race for data mobility. Apple Music has soon let iPhone, iPad, and Android users import music from other platforms through built-in settings in the operating system. YouTube Music Premium also supports playlist entry, including from Spotify.
Spotify's difference lies in integrating TuneMyMusic directly into the application, reducing intermediary steps and making the conversion process much more convenient.
This is also a big advantage for users considering switching to Spotify, especially when the TuneMyMusic web version only allows for a maximum of 500 free transfers, while many people own a large music library.
Although Spotify did not disclose a cooperation clause with TuneMyMusic, observers assessed this as a deal that benefits both.
Spotify has the opportunity to attract new users, while TuneMyMusic owns a large partner with hundreds of millions of active users.
The cooperation marks a new step towards promoting openness, data mobility and healthy competition in the music streaming sector.
