Systems race to launch promotions
Recorded at major retail systems and chains in Vietnam, units have launched promotional programs when shopping during the 2026 school opening season.
At FPT Shop, the Back to school program lasts from the beginning of the month to October 31, with incentives for customers who are students, teachers. In addition to existing promotions, you will get an additional discount of up to 10% for freshmen or an additional discount of up to 7% for students, teachers.
Not only laptops, Android phones on the list applied at this system are also reduced by an additional 3%, up to 500,000 VND for students.
At CellphoneS, the system also has special privileges exclusively for students, teachers or lecturers during the school opening season such as: Phones reduced by up to 5%, tablets reduced by up to 8%, laptops reduced by up to 1 million and limited gift sets for orders from 8 million. In addition, the system also supports 0% interest installments for students with a limit of up to 20 million.
Or at Mobile World, the system launches many incentives to make the purchase of learning equipment more economical and convenient. Specifically, new students can exchange points for an additional discount of up to 3 million VND; students and teachers are given an additional discount of up to 1 million VND; old collectors are subsidized up to 3 million VND. In addition, the system also supports 0% interest installment, 0 VND prepayment when purchasing products for study in the new school year.
Which laptops are best-selling?
Laptops are one of the best-selling items in the Back to school season, but consumer trends have changed slightly. A representative of a retailer analyzed that in this year's school opening season, customers are shifting from the psychology of buying a device that is usable at the lowest price to investing in a device that is suitable for their major and can be used stably for many years.
Therefore, parents, students or students are interested in many factors such as battery capacity, screen, RAM, hard drive, durability, upgradeability, level of suitability for the major... instead of focusing on price and configuration as before.
Sharing from Di Dong Viet, this year's school opening season, students tend to choose devices based on actual usage needs instead of just focusing on high configurations. For laptops, the most concerned criteria include thin and light design, easy to carry, good battery life, stable performance and ability to meet learning needs for a long time.
In which, with a price of about 18.49 million VND, the MacBook Neo 13 inch 8GB/256GB is of interest to many students with basic learning needs thanks to its slim design, good battery and easy-to-reach price in the MacBook group.
Ms. Tam Phan, a parent whose daughter is about to enter 7th grade, said: "The price and performance, suitable for usage needs, are important factors for me to choose to buy a laptop for my child. MacBook Neo, I think has a reasonable price and meets basic needs well because students do not need machines with too high configurations.
In addition, tablet devices are also popular thanks to their mobility and ability to meet many needs on the same device. With an accessible price of only about 11.79 million VND, the 11-inch (2025) 128GB WiFi iPad A16 receives positive attention thanks to well meeting needs such as taking notes, reading materials, online learning, doing group assignments and entertainment.
