YouTube CEO Neal Mohan highlighted AI as one of the company's four "big challenges" for 2025 in his annual letter. YouTube is investing heavily in AI tools to support creators, including video suggestion, thumbnail creation, and language translation, Mohan said.
One of the most important steps forward is the automatic speakership feature, which is expected to be rolled out to all participants in the YouTube Partnership Program in February 2025.
Accordingly, in recent times, YouTube has introduced a series of AI features to help creators make it easier to produce content such as image creation tools, video wallpaper and adding music to short videos...
However, integrating AI into the creative process still causes controversy that AI-generated content will reduce YouTube's value, leading to a low-quality video rampage. But many opinions say that AI is just a supporting tool, it cannot replace human creativity.
In addition to supporting creativity, YouTube is also committed to controlling how AI is used on its platform. The company is expanding its pilot program with the Creative Artists Agency (CAA) to help more people identify and manage AI content that simulates their images.
YouTube has previously released an AI detection toolkit to protect artists, actors, musicians, and athletes from their images - including their faces and voices - being illegally copied and used in other videos. At the same time, the company is also upgrading the content ID system, which is used to detect copyright infringement, in order to identify both faces and voices created by AI.
Another step forward in YouTube's AI strategy is the application of machine learning technology to estimate users' ages, thereby personalizing the experience and suggesting appropriate content. However, Mr. Mohan did not disclose details about how this technology works or how to handle if AI makes mistakes.
In fact, other social media "big guys" such as Facebook, Instagram and TikTok have been adopting age verification technology for many years. YouTube's participation in this trend is a move to improve safety and control content on its platform.
With the rapid development of AI and changes in content consumption trends, YouTube is betting heavily on technology to shape the future of the world's leading video platform.
