On the evening of September 11, all 5 members of the Kpop girl group NewJeans (including Minji, Hanni, Danielle, Haerin and Hyein) suddenly opened a livestream on YouTube, expressing their opinions on the situation of the management company ADOR, which is facing internal difficulties, including HYBE firing CEO Min Hee Jin.
At the beginning of the broadcast, NewJeans members shared that they suddenly learned about former CEO Min Hee Jin's dismissal through the media and were very surprised. It became difficult to see people who had achieved success with the group being subjected to unfair demands and pressure.
NewJeans also felt disrespected. They were worried about their own future so they decided to speak up.
In it, Hanni recounted her experience of being ignored and isolated while at HYBE. The female idol greeted another group when they accidentally met, but the group's manager told the members: "Let it go." Hanni confided this to ADOR's new CEO Kim Joo Young but was also ignored by the CEO.
NewJeans emphasized that Min Hee Jin is irreplaceable: "Min Hee Jin is not only the person who produces our music, but also the person who created NewJeans, who made us what we are today. She is irreplaceable.
From a human perspective, we hope they stop harassing CEO Min Hee Jin. I feel so sorry for our CEO. HYBE seems like an inhumane company. What can we learn from such a company?” - Danielle said.
NewJeans member said: "We will not blindly follow HYBE, even though we know this will affect the group's work.
It is difficult to believe that HYBE really intends to help the group continue working with CEO Min Hee Jin as they say. We do not want to hear nonsense about how they will help the group. We need them to solve the problem and return us to our previous working conditions.”
Minji expressed: “What we want is ADOR as it was originally, led by CEO Min Hee Jin in both management and production. This is a way to coexist peacefully and without conflict with HYBE.
If our message is conveyed properly, we hope that President Bang Si Hyuk and HYBE will make a wise decision and return ADOR to its original state before September 25th.”