Rose and Bruno Mars' new song "APT." has caused YG's stock price to skyrocket for the second consecutive day (October 21-22).
As of 9:32 a.m. on October 22 (Korean time), YG Plus was trading at 4,390 won, up 940 won (26.15%) from the previous day.
YG Entertainment also rose 550 won (1.44%) to 38,700 won at the same time. This followed a ceiling price increase the previous day.
The driving force behind the rise in YG-related stocks was the global popularity and success of Rose's new song "APT.", featuring Bruno Mars.
"APT." is a pre-release track from Rose's upcoming full-length solo album. Her album is scheduled to be released on December 6 and is based on the popular Korean game "Apartment."
Since its release on October 18, "APT." has reached number one on both Spotify's Daily Top Songs Global chart and the US chart as of the morning of October 22.
In addition, the music video for "APT." released on Rose's YouTube channel has surpassed 81.43 million views. This is an admirable global achievement for any famous star.
