Allday Project, a K-pop group founded by producer Teddy under The Black Label, is attracting great attention after its impressive debut, marking a potential turning point in a market that has long been considered not welcoming mixed boy groups.
The group officially debuted on June 23 with their first single "Famous" and has achieved important milestones.
Within just 4 days of its release, "Famous" rose to the top of Melon Top 100 - Korea's leading digital music chart. And after only 10 days, Allday Project had its first win on Mnet's music show "M Countdown".
In the international market, Allday Project entered Billboard's Global 200 chart at number 94, showing acceptance from international audiences.
Allday Project is a music group with members from diverse backgrounds and has been noticed since before its debut.
Annie is the daughter of the Chairman of Shinsegae Group; Woochan is a rapper from the show "Show Me the Money"; Bailey is a famous dancer and choreographer in Kpop; Youngseo was in the lineup of the group ILLIT of HYBE Group; while tarzzan is a model and has appeared in a number of Kpop MVs.
But according to the Korea Times, what makes the Allday Project really different is the bold revival of the mixed-use group model, something rarely seen in Kpop since the golden age of artists like Roo'ra, Koyote and Cool in the 1990s.
Since the early 2000s, when the idol industry switched to a gender-based fandom culture of boy bands and girl groups, mixed music groups have become scarce.
bands with members of the same gender are easier to manage and more suitable to build a loyal fan base. A few newly debuted mixed girl groups have struggled to attract attention, which reinforces the view that such groups are a risky investment.
However, Allday Project seems to be re-writing that story. In addition to their musically successful, the group is quickly building a large fan base.
In particular, Annie is the most popular face in the group, with the background of a "third generation chaebol heir". She also impressed with her journey to pursue her passion for singing in the face of obstacles of a talented family.

Concerns about the internal cohesion of Allday Project have also gradually subsided. Social networks are buzzing with clips recording comfortable interactions between members.
Industry experts say that the group's initial success was thanks to the combination of top producers, excellent performances and a bold, genderless style, bringing novelty in the context of today's idol industry.
With members who have experience in rapping, dancing and performing, the confident presence on stage makes the group different from other rookie artists.
The rapid rise of Allday Project in both the Korean and international markets has opened the door for the possibility of mixed male and female groups being able to revive in Kpop, and diverse, well-produced performances can overcome the common disadvantages of mixed male and female groups.