According to the announcement, the producer of "Tinh Ha Say Hi" licenses the free distribution of music from this program to business locations and commercial spaces nationwide.
The producer announced in detail that the FOC (Free of Charge) program will be 100% free of BGM (Background Music) soundtrack copyright belonging to the Tinh Ha say hi program for F&B (Food and Beverage) systems including culinary services, food and drinks such as: cafes, restaurants, hotels, shopping centers and a variety of physical service spaces nationwide.
The time to implement this free music copyright program is limited from August 18, 2026 to the end of November 18, 2026.
In fact, this move brings certain "benefits" to the producer of Tinh Ha Say Hi.
In about 3 years, the producer continuously broadcast reality TV shows, from "Hello Brother", "Hello Pretty Girl" and now "Hello Star".
This series of reality shows is part of the economic value chain that creates cash flow for producers. From reality TV shows, they will "launch" a large-scale concert performance market. Ticket prices are listed at many levels, from about 1 million VND to 10 million VND/ticket.
Right when Tinh Ha Say Hi just opened, based on the effect of the program's performances, the organizers announced that they would organize the first concert in Ho Chi Minh City in October, as soon as the program closes.
To create a ticket sales effect and nurture a large-scale concert series, the most important thing for Tinh Ha say hi is the spread of music performances in the program.
After 3 live stages, Tinh Ha Say Hi has had successful hits, attracting a large number of views and listens on digital platforms, such as: Mong Duyen, Im doi nguoi anh thuong, Mua voi phong, Secret... Many performances reached millions of views and quickly entered the top of trends.
The greater the spread of this series of performances, the faster and stronger it becomes, the more they are watched and listened to, the more "upgrades" ticket sales at the concert.
The free music copyright in cafes, restaurants, shopping centers, physical spaces... nationwide is a positive move by the producer to promote the music of Tinh Ha Say Hi to spread more strongly.
Previously, when exchanging with Lao Dong reporters about the issue of paying copyright fees and music copyrights in business spaces, many coffee shop and restaurant owners affirmed that to reduce costs, they may consider turning off music or using music self-composed from AI.
When knowing that Tinh Ha say hi uses the program's background music for free, the owner of a coffee shop on Trung Kinh street (Hanoi) said, "We will use it, because this program is currently very "hot", many of their songs are watched and listened to a lot on digital platforms. The fact that they provide free copyright and copyright for background music until mid-November 2026, helps me decide faster on which type of music to play in the business space".
Taking steps to promote music spread in business spaces – crowded places such as shopping centers, restaurants, cafes... is considered a "strategic" step by the producer of Tinh Ha Say Hi.
In this way, they spread, create effects, and widely "communicate" for the songs of the program, bringing Tinh Ha Say Hi's music to the majority of audiences from all platforms, all forms, all spaces... thereby creating more attraction for the series of concerts held after the reality show.
