On the morning of October 1, Jennie (Blackpink) released an 18-second teaser, officially confirming that the new song "Mantra" will be released on October 11, 2024.
This video surprised many viewers. In it, Jennie appeared with curly pink hair. The video only focused on the idol's face. Jennie bit the cherry and then smiled mysteriously and somewhat creepy.
The pink hair look and color of the trailer make fans very curious about the style Jennie will pursue in this comeback.
Not only the shocking image, on September 30, Jennie made social networks stir when revealing a 15-second video in the song "Mantra". The vibrant, attractive melody with a bit of mystery, combined with Jennie's deep voice received many compliments.
Many people have to admit that Jennie has always been a female idol with good taste in choosing music. From her debut song "Solo" to "One of the girls" (collaboration with Lily-Rose Depp, The Weeknd) and "You & Me", all received positive feedback. Therefore, "Mantra" is also expected to become the next hit in Jennie's career.
Previously, Jennie's new music promotion strategy created a trend on social networks. The video of the "Calling All Pretty Girls" flyer received a lot of response from many people, from Kpop fans to European and American artists.
Fans of other female artists responded to Jennie's call with a series of posts such as: "Baby Monster picked up the phone", "MEOVV picked up the phone", "Karina picked up the phone", "Dua Lipa picked up the phone", "Ariana Grande picked up the phone", "Selena Gomez picked up the phone", "Rihanna picked up the phone", "Sabrina Carpenter picked up the phone", "Olivia Rodrigo picked up the phone"...
Many opinions say that after separating from YG Entertainment, Jennie can freely create and have more diverse promotional activities when establishing her own company OA Entertainment.
