On September 25, Kpop idol Jennie of Blackpink revealed her comeback in a new video. In it, she posted a poster on the wall that read "Calling all beautiful girls".
This call immediately caught the attention of Blackpink's oldest member Jisoo. She left a "raise hand" emoji right under Jennie's post to support her groupmate.
Many fans of female K-pop artists had the same idea and quickly got to work putting their chosen celebrity in the story of Jennie's call for "pretty girls."
“Baby Monster picked up”, “Danielle picked up”, “MEOVV picked up”, “Karina picked up”, “Winter picked up”, “IVE picked up”… a series of trending posts went viral.
Not only do fans of Kpop artists try this trend, but fans of European and American actors, artists and many others also follow, with mentioned faces such as Dua Lipa, Ariana, Selena Gomez, Rihanna, Sabrina Carpenter, Billie Eilish, Olivia Rodrigo, Margot Robbie...
Jennie's marketing team's communication strategy has been praised. Many people believe that after leaving YG Entertainment, Jennie has been able to freely create and have more diverse promotional activities.
Previously, YG was criticized many times for superficial and small promotional activities for Blackpink.
Recently, on September 27, Jennie released her concept image for her new music product and set her comeback date as October 11, 2024.
