A level 5 fire at Wang Fuk Court apartment complex in Tai Po district, Hong Kong (China) caused extremely serious consequences. As of the evening of November 27, the fire was still smoke in 3 out of 8 buildings, the number of deaths increased to 65, with 70 injured and more than 200 missing.
This is a major disaster, rare in many years, shocking Hong Kong (China), and causing all entertainment and cultural activities to be temporarily suspended. Many press conferences and recordings of entertainment programs and events have been announced for postponement or cancellation.
As the impact of the fire continued to spread, the mainland China entertainment industry was also strongly affected, with a series of announcements of major collaborations by artists temporarily postponing the schedule.
In particular, actress Duong Mich was scheduled to announce her as a Prada brand ambassador on November 27, but had to temporarily suspend all promotional activities. All photos and videos prepared to be posted simultaneously on Weibo and Instagram were urgently suspended this morning.
On the morning of November 27, Duong Mich posted on Weibo: "Wishing people peace, everyone must pay attention to safety". She also attached a handshake icon and used short messages to express her concern and wishes.
According to the media, the ambassador announcement was scheduled to be announced at 4:00 p.m. today. However, the actress and her crew proactively contacted the brand to ask for a postponement.
This information was revealed to have received countless comments in agreement: "Support this decision, and pray for the people of Hong Kong (China) to be safe"; "Hopefully, life is paramount, supporting the way of doing things of the billion"; " Fully understand and respect, just hope everyone is safe"...
Many fans also sent their prayers, hoping that the search and rescue work would go smoothly and the number of casualties would not increase.
Not only Duong Mich, many other continental artists have also simultaneously adjusted their communication plans.
Actress Dien Hi Vi is expected to announce the female lead role in the new film "Gia kim thoa" on November 27, along with the character poster. However, the media has confirmed that the announcement will be postponed.
Dam Kien Thu's studio also announced the temporary postponement of the release of a new song.
The 2025 MAMA music awards ceremony will still be held at Kai Tak Stadium (Hong Kong, China) as scheduled on November 28-29. However, the organizing committee has announced that it will adjust activities in a more solemn direction.
A memorial service will be held at the event, all fire effects or celebration effects will be eliminated, and the program will raise to support families affected by the fire.
It is reported that two stars Chau Nhuan Phat and Duong Tu Quynh, who were initially invited to be awarded artists, will not attend. But this rumor has not been confirmed by MAMA.
