G-Dragon surpasses Cha Eun Woo and Jin BTS in fame

The Korean Business Research Institute has just announced the December 2024 brand reputation rankings for members of Kpop boy groups.

The rankings were determined through an analysis of the consumer participation, media coverage, and community awareness indexes of 745 K-pop boy group members, using big data collected from November 14 to December 14.

Big Bang's G-Dragon rose to the top of the list this month, after seeing an impressive 124.26% increase in his score, bringing his total score to 7,685,320.

High-ranking phrases in his keyword analysis included “Home Sweet Home,” “Power,” and “MAMA.” High-ranking related words included “comeback,” “invincible,” and “unchanged.” G-Dragon’s positivity-negativity analysis showed a 91.49 percent positive reaction score.

The explosive comeback with solo songs and the return to the MAMA 2024 stage after 9 years has helped G-Dragon gain media coverage. Previously, the faces that regularly topped the monthly Kpop male idol reputation rankings were Cha Eun Woo (Astro), Jin (BTS), Jungkook (BTS).

Astro's Cha Eun Woo maintained his second place this month, with a brand reputation index of 5,335,804, marking a 44.99% increase from last month.

BTS' Jin came in at third place with a brand reputation index of 5,296,716, up 25.85 percent from November.

RIIZE's Wonbin rose to fourth place after seeing a 99.02 percent increase in his brand reputation index, bringing his total score to 3,162,365 for December.

BTS' Jimin ranked 5th with a brand reputation index of 2,801,882, up 48.12% from November.